Posts by David Rivera
Is iOS 14.5 the End of the Line for Facebook Advertising?
Should you be concerned about Apple’s iOS 14.5 update? Is it the end of the line for your precious targeted ads? The new update for iPhone and iPad has sent Facebook on an ongoing war with Apple’s privacy-focused update that intends to make the user in control of what information their device shares to various…
Read MoreWhy Social Audio Is the Next Big Thing
Podcasts used to rule the internet audio sphere for years. It was the sole holder of the crown, the magnate that dictated the course of people’s audio listening habits apart from music. Enter Clubhouse, a genre-defining audio platform that brings the podcast experience to the social media sphere that pundits are now calling “social audio.”…
Read MoreValuable Content: How to Determine If It Delivers Real Value Or Not
It’s easy to throw around the phrase “offer valuable content” these days. Ask any digital marketer, and you’ll probably hear this exhaustingly. While giving value to your audience is an important aspect of any content marketing pipeline, it doesn’t always translate effectively. Sometimes, the value you’re offering remains untouched. “Hold up, I thought valuable content…
Read MoreWhy Local SEO Matters for Your Business
Small to medium-sized businesses are more localized than they’ve ever been. With every new venture popping up, it’s more likely to cater to its immediate locale. Before the age of thick, rectangle palm bricks, word-of-mouth was an effective way to market your local business (regardless if it’s a city or a town). But with everything…
Read MoreCGI Virtual Influencers: What The New Trend Means for Influencer Marketing
We’ve talked about influencer marketing in the past. We know how it could play a massive role in brand promotion and the massive repercussions in terms of awareness. There’s no denying that influencers—love them or hate them—can be helpful to any marketing campaign, be it big or small. But as influencer marketing continues to evolve…
Read MoreThe New Normal: Hosting the Perfect Virtual Event
While the COVID-19 pandemic still shows no signs of slowing down, various brands and industries are learning how to live with the virus. Months of lockdowns and quarantine have taught us to adjust to the new normal of zoom meetings, group video calls, and live events & concerts produced and broadcast from home. And it’s…
Read MoreWhere Does My Social Strategy for 2020 Go Now?
In the midst of COVID-19 threats, you need sensitivity, empathy, & purpose to ensure your 2020 social strategy’s relevance and engagement.
Read MoreSocial Media Management Strategies to Practice In the Midst of COVID-19
Just because a brand can still operate online doesn’t mean it’s business as usual. Let’s take a look at proper COVID-19 social media management etiquette.
Read MoreHow Digital Agencies Can Stay In Business In a Post-Coronavirus World
The threat of coronavirus remains strong, but it doesn’t have to affect the way you operate your Digital Agency. Here are some ways to help you stay afloat.
Read MoreTwitter Conversions: Getting The Right Traffic
Twitter is an interesting platform for all kinds of discourse. Here’s how you can take advantage of this and gain the right kind of Twitter traffic.
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