Digital Marketing
How Can Organic SEO Help Your Business?
Search engine optimization is one of the essential digital marketing strategies that you can take advantage of. It is a way for you to optimize your website to achieve higher rankings in search engines to maximize reaching out to your target audience. In our world of interconnectivity, every business needs to have a web presence…
Read More10 Ways Local SEO Helps Small Business Gain Customers & Sales
90% of online activity begins with search engines. The problem is 75% of businesses don’t go beyond the first page, which means companies miss out on generating sales. But thanks to local SEO, businesses have a silver lining. Since almost 50% of all Google searches are local, you can reach your nearby customers and draw…
Read MoreWhy It’s a Good Idea to Outsource Your Sales Team
Having a good B2B sales strategy is quintessential to widening audience reach and getting the market share a company deserves. A customer-centered sales philosophy will lead to faster growth while allowing the organization to create its own niche market. However, not all companies can undertake sales processes in-house. For one, it’s challenging to find the…
Read MoreStop Pitting Traditional Media & Social Media Against Each Other
These days, we no longer look at a TV commercial and think, “Wow, that product looks great, and it must be since they say it is on TV.” Instead, if something catches our eye, we go online, read reviews about the product, look for real-life pictures, watch how other people use them, and so on.…
Read MoreWhy Local SEO Matters for Your Business
Small to medium-sized businesses are more localized than they’ve ever been. With every new venture popping up, it’s more likely to cater to its immediate locale. Before the age of thick, rectangle palm bricks, word-of-mouth was an effective way to market your local business (regardless if it’s a city or a town). But with everything…
Read MoreAdaptive Marketing: Keeping Up With Industry & Social Change
Sometimes, it can be a little disturbing how much Spotify or Netflix could know you better than the people in your life, but that is excellent adaptive marketing. In today’s world, where there are so many brands marketing on so many channels, it’s now all about adapting to your customers. And it’s not just waiting…
Read MoreMaking Unsplash Work For Your Visual Marketing Strategy
A well-written article without the right visual to support it is like eating a burger without the meat. Sure, you’ve got the veggies and the crazy delicious sauce to go with it, but without the meat, it couldn’t even be called a burger. While it’s not the best analogy, it’s the best way to describe…
Read MoreIt’s Time to Get Into Twitch Marketing
We’ve all been hearing about this rising platform called Twitch. If you’re wondering what the hell is it, you’re not alone. Know though, that you’re on the right track. Owned by Amazon, Twitch has risen to become the home of a booming community filled with millions of enthusiastic active daily users. Simply put, it’s an…
Read MoreThe New Normal: Hosting the Perfect Virtual Event
While the COVID-19 pandemic still shows no signs of slowing down, various brands and industries are learning how to live with the virus. Months of lockdowns and quarantine have taught us to adjust to the new normal of zoom meetings, group video calls, and live events & concerts produced and broadcast from home. And it’s…
Read MoreYour Guide to Getting Started With Social Commerce
In social commerce, consumers make direct purchases through social media. If you are thinking about engaging in social commerce, 2020 is the year to do it.
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