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Influencer Marketing

Using Social Listening to Power Up Your Brand Marketing

By Daniel Rivera | October 26, 2021 | 0
Man performing social listening research on a laptop in an urban office

It’s no secret that social media is the ultimate tool for brand marketing. Everyone’s made the jump to it and has been using it rather extensively. Convenience, audience reach, flexibility, you name it—there are so many reasons for you to have social media in your bag of tricks. However, knowing what strategies to employ is…

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CGI Virtual Influencers: What The New Trend Means for Influencer Marketing

By David Rivera | October 9, 2020 | 0
Virtual influencer Lil Miquela posing for a YouTube thumbnail of her first video

We’ve talked about influencer marketing in the past. We know how it could play a massive role in brand promotion and the massive repercussions in terms of awareness. There’s no denying that influencers—love them or hate them—can be helpful to any marketing campaign, be it big or small. But as influencer marketing continues to evolve…

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Influencer Marketing Trends for 2020: Are You Jumping On It?

By Fiona Quinn | March 25, 2020 | 0
influencer marketing trends 2020

With these 2020 Influencer Marketing Trends, keeping up with thousands of businesses would not be as challenging as it sounds. All it takes is perspective.

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Setting Up The Best Micro-Influencer Strategy For Your Brand

By Liezel Stephanie Lawagan | August 15, 2019 | 0
setting best micro influencer strategy

The statistics are pretty solid. When it comes to the power of engagement, micro-influencers have the upper hand. And with new opportunities comes a few new tips that you ought to consider if you’re willing to jump into this new caravan.

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The Rise of Micro-Influencers and Why You Should Be Jumping On it Now

By David Rivera | August 5, 2019 | 0
Micro-Influencers

Studies show that micro-influencers are on the rise—these are influencers with smaller (but more targeted) audiences. Here’s how to take advantage of that!

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