a 3d version of tiktok's logo in dark mode style

TikTok is the 7th most-used social platform worldwide, with over 800 million active users according to Statista. Since its release, it has been downloaded more than 1.5 billion times from the app store, with users spending more than 850 minutes per month on the app. The numbers clearly show just how fast the platform is…

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a social media content creator on their phone during a video shoot break

Social media is undeniably an excellent tool for businesses. It completely changed customer interactions. Further reach allows brands to promote their products and services to more people. However, reaching more people does not automatically mean that they would become customers. You must convince them to become patrons. Knowing the best type of social media content…

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a social media marketing manager working on a laptop

If you don’t believe in what the title of this article says, then it’s no wonder you’re struggling with getting your business out into the wild. While traditional advertising and marketing have their own merits, social media marketing is the only way to go, especially when everyone has to limit time spent outside of their…

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person holding black android smartphone with instagram boot screen loading up

Instagram may be the 5th largest social network with over 1.2 billion active users; however, a significant number of businesses struggle to draw in leads on the platform. In fact, most social marketers won’t even think if it’s possible to generate leads on Instagram. Just because it sounds unconventional, doesn’t mean it won’t work. Like…

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Twitter, a social media platform where online discourse happens on the daily

The online world is almost inseparable from the real world. Especially at this point, we use online resources and platforms extensively. Along with the change in technology is the speed of how these technologies evolve. It is important for anyone who conducts business online to know and understand these new tools and to use them…

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