a digital marketer checking the organic SEO stats of his website on a macbook air

Search engine optimization is one of the essential digital marketing strategies that you can take advantage of. It is a way for you to optimize your website to achieve higher rankings in search engines to maximize reaching out to your target audience. In our world of interconnectivity, every business needs to have a web presence…

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Search Engine Optimization (SEO) is a way to increase traffic or page views of your website. It can be in the form of optimizing your website for a specific audience or maximizing keywords in an article. SEO makes it easier for sites to rank up in the search engine results page (SERP). This is helpful…

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marketing

As the marketing world has evolved, so has the language that marketers use. In fact, we as marketers are probably confused with a lot of terms and often leave our clients confused. An example of this is Search Engine Optimization (SEO) and Search Engine Marketing (SEM), which are often used interchangeably without the clear understanding…

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SEO Strategy VS Search Engine Algorithms

In the digital world, it never good to stay complacent. Especially when search engines are switching up their algorithms every now and then. One of the popular search engines, Google, for example, releases algorithm updates that can make or break your search engine optimization strategies in an instant if you don’t keep up. 

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