SEO vs. PPC

When it comes to boosting traffic to your website, you have two basic options to choose from. One is pay per click advertising, and the other is search engine optimization. There is a lot of arguments out there. SEO companies are telling us that SEO is a better choice and PPC agencies declaring that PPC…

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SEO Strategy VS Search Engine Algorithms

In the digital world, it never good to stay complacent. Especially when search engines are switching up their algorithms every now and then. One of the popular search engines, Google, for example, releases algorithm updates that can make or break your search engine optimization strategies in an instant if you don’t keep up. 

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